[Illustration from http://www.hhs.gov/open/initiatives/hdi/]
By some accounts the world’s information is doubling every two years. This impressive if unprovable fact has got many people wondering: what to do with it?
Many big brands hope that the analysis of Big Data will give them a ‘360 degree view’ of customers: Who they’re interacting with, where they shop, how they think about a bank, hotel, or store.
Banks and insurance companies are especially fired up by the prospect that Big Data will yield more accurate and profitable pricing models. They’re also keeping a nervous eye on start-up land where a queue of newbies perceive an opportunity to Read More