I was invited to write the Preface to Rethinking The Modular: Adaptable Systems in Architecture and Design edited by Burkhard Meltzer and Tido von Oppeln. As the book has just been published, here follows my text:
Back to the Present
Trumpeted as ‘the most significant innovation in beekeeping since 1852’, the Flow Hive was pitched to a crowd-funding site in 2015 as the bee keeper’s dream product.
‘Turn the tap and watch as pure, fresh, clean honey flows right out of the hive and into your jar’ gushed the website; ‘No mess, no fuss, no expensive equipment – and all without disturbing the bees’.
Helped by glowing reviews in Forbes, Wired, and Fast Company, Flow Hive’s pitch on Indiegogo worked like a dream; having sought $70,000 to launch the product, more than $6 million had been committed on Indiegogo at the time of writing.
Too good to be true? Sadly, yes.
As news of Flow Hive spread, natural beekeepers described Flow Hive’s approach as ‘battery farming for bees’. Read More