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It's the loooong thing
"A team of researchers from the Cardiff Business School studied the chain of actions required to make a can of cola. The whole process, starting at the Bauxite mine in Australia, and passing through the various smelting and rolling processes to the manufacture of the can itself, printing its label, filling it with the cola and finally getting it into somebody’s refrigerator, took no less than 319 days. Only three hours were spent on manufacturing, the rest of the time was spent in storage and transport, as many as 14 storage lots and warehouses were involved". This excellent piece in Mute by Brian Ashton, Logistics – The Factory Without Walls, pulls together many important issues to do with logistics and the new economy.
Brian Ashton:
Posted by John Thackara at February 25, 2007 09:09 PM
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