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Track that food
World Changing reports on how food traceability - thanks to RFID or QR codes and cameraphones - is becoming more and more common in Japan and that consumers are chosing and purchasing these products over others. "The Japanese Food Safety Commission, which was established in 2001 after a Mad Cow Disease outbreak, has been working to put food safety in the hands of the consumer by tagging products (even fresh farm produce) with RFID or QR codes that can be read with a cell phone. The Food Safety Commission has found that Japanese consumers are choosing to purchase local food over imported food primarily because of the improved ease of traceability For foreign food producers who want to capture the Japanese market, the ability to offer a backstory through technology increases their chances of success."
Posted by John Thackara at October 25, 2006 05:31 PM
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