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Engineering the thrill
Can sustainable food be thrilling, as well as worthy? It has to be, if it's to take hold. Brendan Walker runs Aerial, a design practice specialising in the creation of tailored emotional experience. Brendan originally trained as an aeronautical engineer at Imperial College, London and worked for British Aerospace Military Aircraft for five years before undertaking an MA in Industrial Design Engineering at the Royal College of Art, London. For eight years Brendan combined his professional practice with working in the research studio of the Computer Related Design Department at the RCA – where he is now Senior Tutor of the Design Interactions Course. In that time he collaborated on several major international research projects. In recent years he has defined his own design research domain, chromo11: engineering the thrill, which was funded by both the AHRB and the Wellcome Trust.
He originally wanted to understand his romance with moving structures, and their potential to thrill him. However, this led him to ask a more fundamental question; can design effectively elicit an emotional response? In chromo11 he attempted to answer this question by drawing on his collective interests and training in art, design, science and engineering to explore the phenomenon of thrill.
Aerial now offers strategic consultancy; the design and production of intriguing interactive electromechanical installations, sculptures and rides; and the curating and staging of engaging events, recently completing a series of live performances - Fairground: Thrill Laboratory - at the Science Museum in London.
Aerial undertakes both commercial and arts-funded projects.
Links
About the Author
Bendan Walker
http://www.design-interactions.rca.ac.uk
info@aerial.fm
Posted by alex at January 26, 2007 11:22 AM
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