Things that as useful as learning for the coming generations are the values and the customs that were practiced and imparted through daily life. A branding that has happened through the name of a small place through diverse people across different locations is indeed a surprising fact. It’s also important to note that without formal managerial training and skill; so many been successful in creating so much wealth and value in cultures and places apart from their own. It has also created a heritage which has now become a self-sustaining sub-culture by itself.

Today’s aggressive market culture can learn a few things from tradition influenced practices like Udupi. There was a certain code of morals and ethics that these people kept any many still do. In their profession and in their personal and family lives. As said by one owner, what they want most in all of this is good education for the children and good marriages.

When one walks into an Udupi restaurant, the charm of pleasant, old ways seem to mingle seamlessly with the robust operations of modern times. This documentation is one that is for the sake of learning from the past and practices of Udupi restaurants. Yes, aspects that benefit study are identity, business models and strategies etc… but a common thread across all the pioneers that created legacies in their own right, is the human story; stories of kindness, courage and endurance. For the times & perceptions of reality that were during the early days of Udupi restaurants were very different from the present.
As indeed the world itself was.

Project details

About the authors

Sanjeez Shankar
Architect, product designer
Kudos Design

John Vijay Abraham
Engineer, Visual Communicator
Kudos Design