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Product frenzy

The winners of this year’s Industrial Design Excellence Awards have been published by Business Week. As a jury member, I am 100% complicit in this flagrant whipping up of product frenzy – which I must say, having seen the results today, is extremely well-done. My favourite entry, the medical equivalent of a Big Dipper ride, is slide number 93 on the slideshow. I wanted to caption it, “The Doctor won’t see you now”.

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